How Self-Branding Is Killing Our Individuality

Thought Catalog

“What do you call one’s self? Where does it begin? Where does it end? It overflows into everything that belongs to us — and then flows back again. (…) One’s self – for other people — is one’s expression of one’s self; and one’s house, one’s clothes, the books one reads, the company one keeps —  these things are all expressive.” –  Henry James, The Portrait of a Lady

An editor sent me an email over the weekend asking me to submit a bio to accompany an article. “Just nothing more than 10-15 words please,” it read. Sounds innocuous enough, but what that basically translates to is “summarize your entire life in ten words please.”

I think a lot of us feel like we are more multifaceted than social media or résumés or article bios allow us to express1. The problem though is that there are a lot of people who…

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